IGN.com reports, market research group Research and Markets predicts Sony to win the the new-gen console war. In their report “The Transforming Global Video Games Market: The Emergence of Next Generation Gaming” the firm predicts the PS3 to emerge on top in the console war based on current trends of growth in the industry:

“The group expects the PS3 to have an installed user base of around 75 million globally by the year 2010. While the study notes that both Sony and Nintendo offer unique products, Research and Markets still felt that Sony’s superior technology would give them the edge over the competition.

Although the group designated Sony as the future market leader this gen, they gave very little in the way of reasoning to back up this claim. The primary focus of the study was analyzing the impact of next-generation consoles on the online games sector, rather than determining the factors which might lead to dominance in the next-generation console market.”

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