Stan Lee, creator of Marvel Comic icons such as the X-Men and Spiderman, called video games “the ultimate in entertainment” and “more exciting, more colorful and more complex than motion pictures.”

“In a movie, you just sit and watch. [In a video game] you’re not only seeing the story but you’re participating in the story,” said Lee.  The comic book creator did admit however not being a skilled game player.

The games not only have re-energized the characters themselves, but have generated major sales at retailers. Activision’s Marvel: Ultimate Alliance has generated over $56.6 millions dollars since it’s release last fall according to the NPD market research firm. Spiderman games have been a huge hit netting revenue of over $451.9 million in lifetime U.S. sales while the X-Men franchise has total U.S. sales of more than $224.2 million.

But for Lee he says his role will be limited to meetings with game makers about content and narration and getting involved in promoting of his beloved creations while he continues to write comic stories.

“I don’t think you ever outgrow your love of things that are bigger than life. The stories, to me, are like fairy tales for grown-ups,” he said.

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